Last edited 26/03/2026

Dear Customers

From 1 October 2026, the UK government plan to introduce a flat-rate Vaping Products Duty (VPD) of 22p per ml (or £2.20 per 10ml) of e-liquid, regardless of nicotine strength. This tax, announced in the 2024 Autumn Budget, applies to all nicotine-containing and nicotine-free liquids to discourage youth usage, adding at least £2.64 (including VAT) to a standard 10ml bottle. 

Effective Dates:

If the proposal is implemented then FROM 1 October 2026 all newly made stock we buy must include a duty paid stamp/Label and will be sold at the new higher price. We will be allowed to buy and sell existing stock duty free until the 1st April 2027. This means we should be able to keep going on the duty free prices until March 2027.

We will be taking pre-orders for Nictel in October for orders over 100 bottles for those customers who wish to stock up. More info one this closer to the time.

Nictel pricing example based on a box of 10 before and after duty is applied.

Old stock pricing £2.20 per 10ml

New price with government tax added £2.20 + £2.64 tax = £4.84 per 10ml bottle £48.40 per box of 10. Yes I know that is a crazy price but that is what the government say. I would advise to stock up as much as you can on the older stock once implemented.

Read all the details on the government website

We will update this info if anything changes.